Advertising

OUR ADVERTISING STORY

Our journey into publishing, and creatively helping advertisers reach their audiences began over 13 years ago. Out of a love for our suburban lifestyle, we decided to pursue a magazine with a theme of celebrating the wonderful, wholesome, family atmosphere afforded to us in the suburbs. Our goal was to develop an affordable, effective, efficient means of delivering that message to our neighbors via an interesting and informative lifestyle magazine that readers would open often.

The whole idea of advertising is that you put out X dollars, and you get Y dollars back. And that ratio of X to Y is what really counts! As print and distribution costs go up, so does the cost of advertising. One has to ask, what is the best advertising response for the dollars spent on that advertising? But don't forget about geographics and demographics! Those ads need to go to the "right people." Most direct mail publications are divided into zones. If your business is only regional like pizza delivery, those are great! But the biggest challenge most businesses face is that NOBODY KNOWS YOU EXIST! Further, you need the kind of consumers who can afford your products and services and are most likely to want them. Thus, a more widespread delivery to the most influential buyer profiles in your general region will probably work better.

To that end, we have continually revised the best possible means of delivering our message to consumers. Judiciously reviewing results, we have experimented with direct mail, grocery store and magazine rack placement, office and business distribution, news stand, hospitals, doctors' offices, and waiting rooms and tables in various businesses. We then listened to our customers, …..our advertisers, and concluded, as scientifically as possible, "what works".

OUR PHILOSOPHY

Our philosophy at OUT OF DENVER magazine, is to assist our customers in providing the best possible advertising response for the least amount of advertising dollars spent. We hand deliver, custom editorial magazines, to over 700 doctors offices, hospitals, waiting rooms, sitting areas, gymnasiums, libraries, book stores, and magazine racks, in specifically strong demographic regions, where people stop and have time to read. We restock and organize these areas multiple times throughout the course of each publication. Nobody else does that! Then we direct mail to our loyal subscribers, as well as targeting a zip code area within our region for each publication. Finally, we distribute to all local Safeway stores, Whole Foods, and Sunflower Markets, to round out and maximize the distribution within our market. We believe it's the best of all forms of distribution!

Our goal is to distribute 20,000 custom magazines with interesting subjects and fascinating editorial, that remains on coffee tables and desks for a long time. And to deliver it in such a way that it out performs other publications, for half their monthly cost. For a single ad price, you get coverage from Evans Avenue on the north, to Castle Rock in the south, and from Aurora in the east to the foothills on the west. Nobody else does that for our monthly price!

Where else do you get this kind of coverage in a full custom periodical, with the best audience in Denver, for this kind of money? Do you get lost in the hundreds of pages of the large magazines with a tiny ad at many times the price that shotguns the metro area? Do you buy one or four "zones" of the direct mail magazines at ad prices higher than ours per zone, that don't offer interesting reading to keep readers' attention, and often get thrown out before opened? Out of Denver magazine is the single, "voice of the suburbs", that draws the attention and readership of the most influential audience in metro Denver.

We believe the size of our coverage area, the demographics of our readers, the loyalty and numbers of our readership, our ad pricing per month, and our return of customers to our advertisers, represent the best in advertising value available in this market, and we'd love to compare our statistics to prove it!